Rep Fitness Opened Their New Showroom
Rep Fitness opened up their brand new showroom Saturday and people were absolutely loving it. Also check out our reviews on Rep Fitness equipment.
From Rep Fitness
“Colorado, we’re officially open 💪⛰️
Our new Lafayette showroom is open for business, two floors and 9,000+ square feet where you can touch it, lift it, and try it before it’s yours.
Stop in and see it for yourself, or book a consultation and have our team help you build your dream gym.”
REP’s new Colorado showroom gives home gym shoppers and commercial buyers room to explore equipment in person.
The first floor focuses on home gyms, with REP’s consumer equipment, apparel, and Purist® Nutrition products. It also has a dedicated area for free, one-on-one consultations with product specialists. Visitors can walk in or make an appointment to discuss equipment choices, room layouts, and budgets.
The second floor is geared toward commercial customers, including gyms, fitness chains, universities, schools, recreation centers, and police, fire, and military facilities. It also features additional consumer equipment and serves as a space for training and content creation.
Visitors can try both of REP’s newly released Strive™ cardio machines:
- Strive™ Air Bike featuring VPR™: Its Variable Pitch Resistance system changes resistance by adjusting the fan blade angle.
- Strive™ Curved Treadmill: A self-powered treadmill that switches between free running and resistance sled modes.
The emphasis on personal guidance reflects REP’s early days, when founders Ryan and Shane McGrotty answered customer questions themselves from the company’s original garage. REP has since grown from a two-person startup to a team of more than 200 with global distribution.
A Place to Try Before You Buy
A rack or bench is a significant purchase, and online research can only tell a buyer so much. The Lafayette showroom lets customers see the equipment, test how it feels, and talk through their plans with a specialist before making a decision.
The Colorado flagship joins REP’s showrooms in Moreno Valley, California, and Carlisle, Pennsylvania. At 9,000 square feet across two floors, it is the company’s largest showroom to date. An additional 4,000 square feet of warehouse space supports the location.
Kelli Kremer, REP’s Director of Retail Stores, said the space is designed so visitors can arrive with a room and a budget and leave with either a plan or the right piece of equipment.
Showroom Details
- Location: 1495 Overlook Drive, Lafayette, CO 80026
- Showroom space: 9,000 square feet across two floors, plus 4,000 square feet of warehouse space
- Consultations: Free one-on-one help with equipment selection, space planning, and budgeting; walk-ins are welcome
- Hours: Monday–Saturday, 10 a.m.–6 p.m.; Sunday, noon–5 p.m.
- Fulfillment: Same-day pickup for select in-stock items and free shipping on orders, as offered online
The grand opening took place Saturday, September 26, with a ribbon-cutting alongside the Lafayette Chamber of Commerce. Guests could also enjoy live hat printing, music, Purist Nutrition samples, food trucks, yard games, and giveaways.
